Vehicle wraps have become a #1 tool for business promotion, and the major reasons according to industry experts are affordability and effectiveness. Traditional billboard advertising ranges from about $600 to $2400 a month. Compare this to a company van “fully-wrapped” price of about $3500 with a high-quality wrap that can last up to 7 years and it’s easy to see how cost-effective vehicle wraps can be. A Vehicle Wrap typically generates about 8 million impressions in a year. Multiply this by 7 years and no other advertising medium comes even close to the low cost per viewing.
The process of printing and wrapping has become easier and cheaper, vinyls and technology have greatly improved, and the attractive graphic designs are a distinctive, captivating way to effectively advertise and promote a business.
Theresa Hine, partner at Instasigns, says she have definitely seen an increase in the number of vehicle wraps over the past several years. She added, “I think the main reason for this is affordability. The manufacturers have also made it easier for a small sign shop to purchase printing machines capable of producing wraps. This is largely driven by what customers want and expect. Years ago, a typical van had cut lettering type on it and now that just doesn’t attract as much attention so customers want full color digital images that draw attention like moving billboards.”
The most important thing for companies considering a wrap to understand is that it is an entire process. It begins with a design that needs to be clean and make an impact, and then the wrap must be properly sized to the vehicle using proper templates. This is followed by printing which should be done using a strong solvent or latex printer then laminated so that the wrap will not fade quickly. Lastly and most importantly the wrap needs to be installed correctly. When this is not done properly, the entire process fails.